Marketing review
A structured assessment of the current marketing operation. Understand what is working, what is not, and where the opportunities lie.
The problem
Marketing activities accumulate over time. A website here, some social media there, perhaps some advertising. But without stepping back, it is difficult to see the full picture.
Which channels actually generate leads? Is the messaging clear to potential clients? Are leads being handled effectively once they arrive? Is money being wasted somewhere?
Most business owners suspect there are gaps but cannot pinpoint exactly where.
The solution
A structured review of the current marketing operation—not a sales pitch disguised as an audit.
We assess brand clarity, digital presence, marketing activities, lead handling, and measurement. The output is an honest report with prioritised recommendations, ranked by impact and effort.
What the review covers
Brand and positioning
Is the value proposition clear? Is there genuine differentiation? Does the messaging resonate with the target audience?
Digital presence
How effective is the website? What is the SEO position? How does the social presence compare to competitors?
Marketing activities
Which channels are performing? Where is money being wasted? What opportunities are being missed?
Lead handling
How quickly are enquiries answered? What is the follow-up process? Where are leads falling through the cracks?
Measurement
What data exists? What cannot be measured that should be? How is marketing performance actually tracked?
How it works
Discovery pack
A structured questionnaire covering the business, audience, and current activities. Completed before the consultation.
Pre-call audit
We review analytics, website, social presence, and advertising accounts in advance.
90-minute consultation
A structured discussion of objectives, challenges, and marketing history.
Marketing review report
A 15-20 page document with findings, scores, and prioritised recommendations.
30-minute follow-up
A call to discuss the report and clarify next steps.
What happens after
Option A: Implement independently
Take the recommendations and execute with the existing team or suppliers. The report provides everything needed to brief them.
Option B: Go deeper
If the review reveals significant opportunities, proceed to a full marketing and sales strategy project. The £395 review fee is credited in full when proceeding within 30 days.